By Jessica Ye (Jessica Yap)
There are two types of pet owners. Those who keep their phones filled with photos of their pets. And those who also want those photos on everything they own.
For the second group, this new launch from CASETiFY will feel particularly familiar.
The tech accessories label has introduced a new pet-focused collection alongside an expanded set of personalisation tools that make it easier to turn photos of beloved companions into phone case designs. Timed to coincide with International Pet Day on 11 April, the launch celebrates a truth most pet owners already know. Once an animal becomes part of the family, they tend to show up everywhere.
The update centres around a new feature called Custom Stickers Studio. The tool allows users to transform their photos into digital stickers that can be arranged across a case design. Through the Cutouts function, backgrounds can be removed to isolate a pet’s face or silhouette, turning it instantly into a movable sticker. Motifs adds a library of decorative stickers that can be layered into the design, while Frames allows users to place their images into preset layouts for a more structured composition.
For pet lovers, the appeal is obvious. A favourite photo of a dog mid-zoomies or a cat lounging in their usual spot can now become the centrepiece of a phone case.
Speaking as a cat owner myself, I immediately thought of my own little Nala. Anyone who follows her on Instagram at @nala.nunucat will know that she already occupies a generous portion of my camera roll. I even have a tattoo of her, which probably tells you everything about how obsessed I am. Turning one of her many expressions into a phone case design feels less like a novelty and more like the natural next step.
The new collection also arrives with a practical add-on. CASETiFY is introducing Rope Cross-body Straps designed to attach to compatible cases using a strap card. The hands-free option makes it easier to keep a phone accessible while juggling other things, something pet owners will recognise immediately from daily walks or trips out with their animals.
Founded in 2011, CASETiFY has built its reputation around customisation and collaborations that turn everyday tech accessories into personal statements. With this latest pet-themed launch, the brand leans into a community that is famously enthusiastic about celebrating their animals in every possible way.
After all, once your pet has taken over your camera roll, it is only a matter of time before they end up on your phone case too.
